A quote is taken from Linda Nochlin’s groundbreaking 1971 feminist essay “Why Have There Been No Great Women Artists?” became a key part of the Dior. Its title was used as a slogan on a Breton T-shirt worn by the first model.
The Message Is To Explore Feminine Power
Exploration of feminine power has always been an essence at Dior. Linda Nochlin evaluates the art world and its inherent sexism, focusing on the challenges women face while creating and presenting their work in the field.
In the male chauvinist society, viewpoints and ideas of men are prioritized and not only this, artistic genius as a trait is also primarily ascribed to men. Through the text, Nochlin wants to reveal that even within the aesthetic realm, gender inequality helps to determine who is considered an artist and what work is deemed culturally significant.
Here the problem, she goes on with, is not pertaining to the dearth of female artists but a failure to understand the imbalance of power that affects art and society as a whole.
“The question ‘Why have there been no great women artists’ is simply the top tenth of an iceberg of misinterpretation and misconception,” writes Nochlin. “Beneath lies a vast dark bulk of shaky idées reçues about the nature of art and its situational concomitants, about the nature of human abilities in general and of human excellence in particular, and the role that the social order plays in all of this.”
The core of her quote is to value and spur on the female talent. Women lack the rights and opportunities in all fields. Women are undervalued and underrepresented in creative fields. The biased opinions and sexism have halted their progression in the field of their talent. The purpose was to promulgate the idea of feminine power.
The Founder Has Recently Appointed The First Female Creative Director In Its 70-Year History, Maria Grazia Chiuri
Chiuri is one of a handful of women who have been appointed to helm the legacy of a brand with the ability to reach a global audience. This is not the first time that Chiuri has created a feminist T-shirt.
T-shirts from her debut collection with a quote “we should all be feminists” have been a sellout. Her brand message is straightforward, optimistic and globally digestible by fans including those who sat eagerly taking photographs.
Chiuri has also given a descriptive and convincing relationship between women’s lives and their clothes. She says, “Sometimes we think that fashion changes woman but what really happens is the opposite. Women change and so fashion has to change as well.”
Nochlin’s quote can substantially encourage viewers to bring a reform but it will take more than a T-shirt to back up any call to action.